POM

Make it blast

Make it blast

“A Point of Market Entry is the point where a potential customer becomes receptive to your offering. If you can get a prospective customer’s attention as soon as they become interested in what you’re offering, you become the standard by which competition will be evaluated.”

Josh Kaufman

Point of Market Entry specialists Targeting Youth and Young Families

YOUTH

YOUTH

TARGETING 15 YEAR OLDS FOR MORE THAN 15 YEARS. STARTED WITH SCHOOL INDOOR CAMPAIGNS AT 2002; NOW WINNING INFLUENCER-MARKETING AWARDS. WITH HE YOUNGEST CREATIVE TEAM IN EUROPE WE’RE DELIVERING BUSINESS SOLUTIONS FROM SAMPLING TO SNAPCHAT.

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POME IS A MEDIA EXPERT TEAM, UNIQUE IN HUNGARY, SPECIALIZED TO THE AGE GROUP OF 15-25.

FOR MORE THAN 15 YEARS, WE SERVE OUR CLIENTS WITH WIDE RANGE OF EDUCATIONAL RELATIONSHIP, WITH OWN PRODUCTS AND WITH COMPREHENSIVE AND PROFESSIONAL MARKETING SOLUTIONS.

 

 

 

PROJECTS

 

  • INTEGRATED
  • INFLUENCER
  • DIGITAL SAMPLING
  • SCHOOL
  • SQU.AD
  • Youngest creatives
  • Budapest Thermal Spas
  • GENERALI
  • DUREX, LIBRESSE, LACTACYD
  • IKEA
  • Old Spice
  • Vodafone project spot
  • ZWACK UNICUM

Young families

Young families

REACHING YOUNG FAMILIES WITH STRATEGIC ATTITUDE AND QUALITY TARGETING IN SCHOOLS, KINDERGARDENS AND ONLINE. WE STRONGLY BELIEVE IN THE PERFECT COMBINATION OF  INFLUENCER MARKETING AND DIGITAL SAMPLING TO ELIMINATE OUR COMPETITION AT THE ZERO MOMENTS OF TRUTH.

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We are a media expert team, unique in Hungary, specialized to the age group of 25-45.

For more than 15 years, we serve our clients with wide range of educational relationship, with own products and with comprehensive and professional marketing solutions.We deliver educational and / or marketing content tailored to our clients’ needs with our specialized tool system and established consultant network to all public education and higher education institutions in the country.

Our unique approach combined with wide range of marketing channels and tools (from sampling to influencer campaigns), we can always use the most effective mix to prepare our client’s target group to the first costumer decision, so that our clients can count on a long-term brand commitment.

 

 

Young families

PROJECTS

 

  • Indoor playgrounds
  • Kindergartens
  • School
  • CBA és PROCTER & GAMBLE
  • GLAXO SMITHKLINE
  • VODAFONE

CBA és P&G: Primary school’s drawing contest and loyalty increasing program

#primary school

  • with the help of Közösség Szíve foundation, CBA and P&G wanted to attract families as customers
  • Supporting local schools and communities
  • We have personally reached the schools thanks to our consultant network
  • Children’s drawings were uploaded to CBA’s microsite by their parents
  • 320 school – 35 000 parents
  • 1242 course works
  • 37 800 votes

 

 

GSK: Educative campaign against varicella

#kindergarten

Through the market-raising education campaign, to increase sales results and to educate parents with small children, through a market-growing education campaign consultations in over 500 kindergartens, targeted reach of parents with indoor tools and the assistance of Kindergarten teachers 130% over ful llment of the scheduled KPI collect insights from the kindergarten teachers

  • 225 000 Reached parents

 

TeamRed and Vodafone - “Family is together” launch campaign at 
the indoor play centers

#playground

“At the launch of Vodafone Family, we considered it important to reach the families, beyond the original media devices, at new meeting points where through the right medium our message is even more relevant.”

– Palincsár László

TeamRed Managing director

  • 154 000 reached parents
  • 15 biggest indoor playgrounds
  • Full branding of 5 devices

 

Zwack Unicum: outdoor campaign

#university

The introduction campaign of Kalinka Gold brand

Outdoor campaign: billboard, city light poster, DLP, building billboard at frequented places in Budapest and nationwide

„A campaign can be really successful if we involve those who actively feel and experience the lifestyle conveyed by Kalinka Gold. The guys from squ.Ad put the solution on the table.”

– Kérdő Kriszta

Zwack, senior brand manager

 

Youngest creatives

#Youth

Our Youth Expert creative team: the squ.Ad

As part of the target group, the squ.Ad is Europe’s youngest creative team. With members aged 17-22 we provide creative concepts based on accurate insights.

“Advertisements are talking to us, so we have a say in them.”

Durex, Libresse, Lactacyd: sexual educational campaign in secondary schools

#Secondary schools

  • Tudd, hogy értsd! 1.0 (Know, so you understand 1.0)
  • Reaching 104 000 student with social support
  • 85 000 publications
  • 50 500 product samples
  • 3100 distributed lesson plans
  • 647 secondary schools
  • The schools visited happily welcomed the program
  • Tudd, hogy értsd! 2.0 (Know, so you understand 2.0)
  • squ.Ad-input: involving bloggers and medical students- secondary school’s students are more open to information coming from opinion leaders closer to their age
  • Processing the topic with the help of two high-end hungarian in uencers, with a reach
of 170 000 people in the age group of 14-15
  • With the support of bloggers and brands, the launch of a sex educational roadshow
  • CSR and PR campaign built on the previous information through traditional media surfaces

 

 

Old Spice: nationally integrated higher education campaign

#University

  • during the purchase decision-making moment, at the POME Old Spice deodorant products were introduced to the targeted customer.
  • provide brand experience
  • build a database with priority targeting
  • 12 cities, 47 higher education locations, 40 000 pieces of full-size sampling nationally – targeted to boys
  • building a 40 000 person database from the target group with the help of hostesses
  • ensuring brand experience to 93 610 people through BTL channels, indoor support

 

IKEA: Indoor campaign

#The power of school indoor

Promotion of IKEA products during the Fall semester.

  • 2 months intense indoor campaign at 68 Universities and 64 dormitories with indoor posters, molinos, oor stickers, roll-up banners, door-hangers
  • Reach: 102 000 people

Vodafone project spot: event

# A-Z

Conducting the placement of an interactive community spot for University Students.

  • Lágymányosi campus of ELTE with 7 500 people was a perfect choice to locate this promotion
  • Full licensing process with the University, 2 month indoor support

 

Budapest Thermal Spas

#sparklingbudapest (snapchat – youtube – instagram)
#CMA17 gold & bronze and TSMA17 winner